Diverse Usage Preferences of Emojis Across the World

Emojis have been widely used to simplify emotional expression and enrich user experience. Based on an up-to-a-month data set collected from Kika keyboard, which contains emoji usage of 3.88 million active users from 212 countries and regions, we present various emoji-usage patterns of users from different countries.

  • Users from 212 countries can be found in our data set. The distribution of monthly active users of Kika are shown in Active Users.
  • Emojis are popular across the world. We calculated how many messages include at least one emoji to show the popularity, which varies a lot across different countries. There are also significant differences in the mostly favored emojis in different countries. Such results are shown in Emoji Popularity.
  • By studying the semantics of emojis, we noticed that the sentiments conveyed by emojis can distribute variously in messages across different countries. Such distribution of sentiments (positive, negative, neutral/mixed) are shown in Message Sentiment.
  • Users may tend to express different emotions in different period of a day. We selected 29 countries from different continents and draw the flow of positive/negative/neutral emotions across 24 hours, respectively. The results are shown in Hourly Sentiment.
  • We also relate emoji usage in different countries with Hofstedeā€™s cultural dimension theory. The concrete values of culture indexes can be found on https://www.geert-hofstede.com/countries.html.